The Woman Behind “Think Beyond Plastics” and the “Plastic Pollution Coalition.”

Posted: May 7, 2014 in Uncategorized



I got this wonderful story from:


Daniella explains the goal of the project they started in 2009:
“Our vision is a world free of plastic pollution and its toxic impacts on people, animals and the environment. Towards this goal, we work to eliminate disposable plastics, and reduce the planetary plastic footprint. This is only possible through the combined efforts of individuals, organizations and businesses, and so we have formed the Plastic Pollution Coalition to create a common goal. We all work to educate the public on the issues with plastic; to encourage policy-makers to support our efforts and also to provide long-term economic incentives to businesses that invest in alternatives to plastic; and to form a global, international alliance.” (SOURCE: 7×7)
The “Plastic Pollution Coalition” has partnered with organizations and businesses to realize sustainable ways of life without relying on plastic. With leaders joining them from around the world, the plastic problem is now being pushed towards the world’s top issues which demand immediate action. Since the 1950s, the plastic industry has experienced a steady boom and our production has increased by 10%, causing tremendous problems like flooding and pollution which are more pressing now than ever before.


The first of Daniella’s initiatives was “Think Beyond Plastic,” an award-winning global organization. In 2009, “Think Beyond Plastic” won “Best 360 Campaign” at the Jackson Hole Film Festival. In the same year, she launched “GMO-Free Monterey County,” which is “dedicated to raising awareness of the dangers of genetically-modified foods to the agricultural bounty of Monterey County. It incorporates a web site, numerous film screenings, a film festival and many other public events. Today, GMO-Free Monterey County collaborates with state-wide efforts to ban GMO crops, and to enforce labeling laws.” (SOURCE: Daniella Russo)

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